![]() ![]() ![]() Adapt your poster as per your target social channel’s guidelines.Create a mini version to share with your email list.Create an 8.5” x 11” poster to distribute on streets and as handouts.Then create the same poster in two or three different sizes to target audiences via different channels and in different places. If possible, create enough copies of your poster in the dimensions you’ve chosen. You shouldn’t restrict yourself to printing posters in one size alone, even though your campaign goal and use case might call for specific dimensions with the placement finalized before print. It means your color scheme, design elements, and typography will be guided by your poster location. Knowing the placement is also key to designing your poster for visibility and persuasion. ![]() Your poster placement will be guided by its dimensions (including the aspect ratio), but it’s important that you know your target audience and where your poster might be at its most effective to drive your campaign.
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